Senior Executive Vice President, Chief Talent and Culture Executive
Rosilyn Houston serves as head of Talent and Culture for BBVA USA. Reporting directly to the Chairman and CEO, Javier Rodriguez, Rosilyn is the bank’s highest-ranking female in the United States, and the first African American to serve on the bank’s management committee.
Rosilyn has overall responsibility providing leadership in all areas of Human Resources disciplines, to include D&I; employee communications, culture and engagement; and corporate premises. Rosilyn’s teams are noted as high performing and award-winning.
Rosilyn began her banking career 30 years ago as a part-time teller. She has held various front-line and leadership positions in the industry and has served over 15 years in the BBVA USA retail, wealth, and commercial bank lines of business. Prior to her current appointment as the head of Talent and Culture, she served as the Regional Retail Executive in the California, Alabama and Florida markets. She has also led combined Commercial, Wealth, and Retail teams in North Texas, responsible for the 1200+ employee base and the achievement of service excellence, operational integrity, and overall market profitability. Under Houston’s direction, the East Region, which
she led from 2011 to 2014, was the top performing region for the bank in several categories.
A Southern California native and proud mother of three accomplished children, Rosilyn has a strong passion for giving to her family and serving her community. In addition to her corporate experience, Rosilyn has also served in non-profit leadership, previously spending five years as Chief Executive Coordinator for Bishop T.D. Jakes and General Manager for The Potter’s House of Dallas and T.D. Jakes International Ministries. Rosilyn and her husband, Ron, are active leaders at their place of worship.