Craig Williams

Jordan Brand


Craig Williams currently serves as the President of Jordan Brand. In this role, Craig leads the vision, strategy and growth of Jordan Brand globally as well as a passionate team of designers, product developers, marketers, merchants and business leaders who comprise the multi-billion-dollar brand.  He is responsible for overseeing day-to-day operations and works directly with the Jordan Brand Advisory Board, including Nike, Inc. executives and Michael Jordan, to accelerate the Jordan business internationally. Prior to joining NIKE, Inc. Craig was the Senior Vice President, The Coca-Cola Co. and President of The McDonald's Division (TMD) Worldwide where he was responsible for brand and category growth. Since joining Coca-Cola in 2005, Craig held positions within TMD, including: Senior Vice President and Chief Operating Officer, Vice President TMD U.S., Assistant Vice President of U.S. Marketing and Group Director of U.S. Marketing. Prior to Coca-Cola, Craig spent three years in the eye care industry with CIBA Vision Corporation in global marketing, seven years in brand management with Kraft Foods Inc., and five years in the U.S. Navy as a Naval Nuclear Power Officer. Craig received his MBA from Northwestern University and a B.S. in Physics from Benedict College. Outside of Nike, Inc., Craig enjoys spending quality time with his wife Gloria and two daughters, Keisha and Kelsey.




Virtual Event