Corporate Senior Vice President
Beiersdorf (Asia Pacific Region)
Christine Mei is a global leader with over 30 years of industry experience and assignments living in the US (Texas, Michigan, and California), China, and Hong Kong. She has fertilized her career with global and cross-functional experiences -- managing teams around the world in developed, developing, and emerging countries -- creating and leading both multi-year strategies and operational processes to create accelerated growth, even in volatile conditions. Perhaps most rewarding for Christine is earning the trust and respect as a proven leader who can inspire, pioneer, and deliver change --- always as a passionately committed team player.
Most recently, Christine has served as Corporate Senior Vice President for the Asia Pacific Region for Beiersdorf, which includes a portfolio of skincare (brands like Nivea, Eucerin, and Aquaphor), healthcare, and haircare. Prior to Beiersdorf, Christine was Senior Vice President and Business Leader of Royal Philips Kitchen Appliances, leading a business with presence in over 100 countries. She joined Philips from The Coca-Cola Company, where she held various leadership positions, covering Marketing, Sales, Manufacturing, as well as Strategy and Innovation.
Christine first began her career with Procter & Gamble in manufacturing and subsequently became part of P&G’s pioneering marketing team in China. She then worked as Regional Marketing Director for Nike, responsible for Greater China, Southeast Asia, New Zealand, and South Africa markets. Christine has also held business development and marketing roles at Click2Asia.com and The Dow Chemical Company.
Christine holds a B.S. degree in Chemical Engineering from The University of Texas and an MBA from Rice University. She is also the proud mother of three children. In her spare time, Christine enjoys fitness training, leisure travel, and gourmet cooking. Having completed a half marathon in Antarctica last year, Christine has set foot on all seven continents and is curiously contemplating her next adventure!